Helping premium brands go circular — Lisbon first
Premium fashion, circular by design.
Rental, resale or take-back — LOUP builds the circular model that fits your brand, and runs it with you. Starting in Lisbon.
Be first to know when LOUP opens in Lisbon.
Every brand goes circular differently. We shape the model around yours — and run it with care.
How it works
One partner, any circular model.
-
01
Choose the pieces
Occasion wear, outerwear and statement pieces that deserve more outings.
-
02
We present them
Clear photos, fit notes and condition details for every piece.
-
03
They circulate
Customers rent them for events, travel and work, and every piece comes back to you.
-
01
Offer a trial period
Customers take pieces home for a few days before deciding.
-
02
Keep what they love
They pay only for what they keep; the rest comes back to us.
-
03
Nothing sits idle
Returned pieces are checked and go back into rental or resale.
-
01
Bring back pre-owned stock
Returns, samples, past seasons or pieces bought back from customers.
-
02
We assess and present
Each piece is checked, graded and presented to your brand's standards.
-
03
Sold again
A second life for your pieces, with your brand still at the centre.
-
01
Invite customers back
Customers return pieces they no longer wear, in store or by collection.
-
02
We collect and sort
Every piece is picked up, checked and sorted for its next life.
-
03
Nothing goes to waste
Pieces go on to resale, rental, repair or responsible recycling.
-
01
Tell us how you work
Your collections, your customers, and what you want circularity to do for your brand.
-
02
We design it together
Repair, upcycling, subscriptions or a mix of models, shaped around your brand.
-
03
We run it with you
From operations to customer care, so your team can stay focused on design.
Why LOUP
Why LOUP
-
Verified premium partners
Vetted brands and boutiques. No fast fashion, no vague sustainability claims.
-
Any circular model
Rental, try-before-you-buy, resale, take-back or a mix — whatever fits your brand.
-
Circular by design
Every model keeps well-made pieces in use for longer.
-
Lisbon first
Built for Lisbon, launching here before anywhere else.
Our standards
Every piece is checked before its next life.
Quality is the point. Whatever the model, each piece is reviewed for condition and presentation before it moves on, and tracked through its next life.
- Condition checks
- Clear product information
- Traceable from start to finish
FAQ
Questions, answered.
What is LOUP?
A Lisbon-first circular fashion partner for premium brands and boutiques. We set up and run the circular model that fits each brand: rental, try-before-you-buy, resale, take-back or a mix.
Which circular models do you offer?
Rental, try-before-you-buy, resale and take-back to start, plus repair, upcycling or a combination where it makes sense. We start from your brand, not from a fixed format.
Who can partner with LOUP?
Premium brands, independent designers and boutiques with well-made pieces. We're starting with a small group in Lisbon.
When does LOUP launch?
Soon, in Lisbon first. Join the waitlist and you'll be the first to know.
Can I join as a customer?
Yes. Depending on each brand's programme, you'll be able to rent, try before you buy, buy pre-owned or hand back pieces. Join the waitlist and we'll be in touch when LOUP opens.
What happens to my email?
We only use it to tell you about LOUP's launch and progress. Read our privacy policy.
Be part of LOUP from day one.
Brands, boutiques and customers welcome.